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Hidden Lakes Club House

Hidden Lakes Club House

by | Aug 7, 2018

Hidden Lakes Club House
Kentwood, MI

Apartment complex developments depend on their leasing office and shared amenities to give their customers a sense of their brand and values. Those spaces also say something about the company’s aesthetic. Hidden Lakes Apartments in Kentwood, Michigan initiated a two-year remodeling of their clubhouse, game room, leasing office and outdoor pool in 2015.
Wolverine Building Group project manager, Landon Jones, contacted r.o.i. Design to design the interiors. The project celebrated its grand reopening in November 2017.
In addition to selecting all finishes, r.o.i. Design selected all art and furnishings, supplying many of them. The clubhouse lounge furnishings look amazing! Of special note:

Grand Rapids Grand Prix

Grand Rapids Grand Prix

by | Aug 7, 2018

Grand Rapids Grand Prix
Byron Center, MI

Grand Rapids Grand Prix (GRGP) is the first West Michigan Indoor Adult Go-Kart Racing Facility! It is also r.o.i. Design’s first race track facility design!

Using the inspiration of cars, flags, and fun, we decked out the space with groovy colors and lights.
Victor Edgar, the owner of GRGP, loves fast cars and has raced a variety of wheeled vehicles. In 2017, he decided to develop an indoor racing experience. The former Courthouse (basketball facility) in Byron Center was the perfect spot; great space for racing, dining, and special events, easy on and off from US-131S, right next to the popular Tanger Outlet Mall.

Campus View Lobby

Campus View Lobby

by | Aug 7, 2018

Campus View Apartments Leasing & Clubhouse Lobby
Allendale, MI

r.o.i. Design was engaged to redesign the “customer experience” in their lobby and entry. Campus View has made continual investment in amenities, but those investments aren’t always visible to customers on their first visit, so the lobby had to become a welcome center and a “billboard”.
Removing the wall and counter that separated leasing staff from the inquiring customers was crucial.

Opening up the space meant finding a way to lock down the office after hours, so r.o.i. Design created large sliding doors, that when closed, created a warm backdrop for the lobby.

The use of maple plywood to create office dividers, sliding doors, sales desk and the decorative panels in the hallway eliminated the coldness of the painted concrete block without having to drywall the entire space. The smaller block wall in the lobby was custom painted giving the block an intentional “artsy” look.

FAB House

FAB House

by | Aug 7, 2018

616 Fab House
Hutchinson Antivibration
Grand Rapids, MI

Manufacturing giant Hutchinson Worldwide has one of their anti-vibration plants in Grand Rapids, MI and that location was selected to be the location for their North American Innovation Center, 616 Fab House. The facility includes a 100-year-old factory that originally began as Corduroy Rubber. The historical nature of this plant was in part the reason it was selected as an innovation center as it showcases the historical presence of Hutchinson in the US.

Through a competitive process, r.o.i. Design was selected as the design team to plan the innovation center and over a year the plans developed to include 13,400 square feet of a renovated third floor space. In that space there are video conference rooms, executive conference rooms, training rooms, lounge space, exhibit space and hospitality. In addition to the innovation center space, a new entry tower and approach to the 616 Fab House was designed. Working with Architectural Concepts, Ken Watkins, r.o.i. Design provided complete design and construction documents.

r.o.i. Design’s goal in the design was to celebrate the structure, including the vintage wood beams and columns, the original brick and wood floors, in contrast with the clean, new modern additions of glass, steel and technology. LED lighting was added using fixtures that blend with the historical envelope, providing light and drama without adding unneeded decoration.

Steelcase’s MediaScape products were installed in the space, allowing for multi-faceted video conferencing between Hutchinson offices and their global customers.

The modern space was enhanced with reproductions of historic photos that tell the French and American story of Hutchinson and Corduroy Rubber.

From January 20, 2016 mlive article: French auto and aerospace supplier opens North American innovation center… “The 616 Fab House, which formerly served as a storage area, was built in just under eight months with Pinnacle Construction serving as general contractor and R.O.I. Design handling architectural and design services. About 10,000 square feet of unused space on the third will allow for future expansion.”

The 616 Fab House is Hutchinson’s second innovation center, with the other being the 507 Fab House, located in Montargis, France, near Hutchinson’s Paris world headquarters, according to a company news release. That facility was built by the legendary Gustave Eiffel.
The innovation center, 616 Fab House is part of Hutchinson’s 30-acre campus, is dedicated to research, development and innovative thinking for all of Hutchinson’s divisions”

Swan Orthodontics

Swan Orthodontics

by | Aug 7, 2018

Swan Orthodontics
Caledonia, Michigan

Swan Orthodontics vision for their new space was to create a happy, bright, and professional space that families enjoy coming to. Dr. Kathryn Swan is committed and energized by how their work shapes peoples lives, not just their teeth, and wanted the interior design to reflect that.
r.o.i. Design developed a “crisp” and reflective design that used pops of color and graphics. LED lights were strategically placed in bulkheads and engineered so staff could change the light colors as part of the celebration when patients completed their treatments.
Lobby and reception area is a fun space with lots to look at. A slushy machine was installed in the lobby area and the flavors are changed through the week.
The open clinic was divided by custom dividers that used simple acrylic with decorative film applied, to create patient privacy without full walls.
The brushing area sported fun graphics and blue glass pebble wall tile along with colorful benches and ottomans.
First Companies executed the space with great care and attention to details. Dixon Architecture was the architect of record and worked along side r.o.i. Design to fulfill the vision.