Campus View Apartments Leasing & Clubhouse Lobby
Allendale, MI

r.o.i. Design was engaged to redesign the “customer experience” in their lobby and entry. Campus View has made continual investment in amenities, but those investments aren’t always visible to customers on their first visit, so the lobby had to become a welcome center and a “billboard”.
Removing the wall and counter that separated leasing staff from the inquiring customers was crucial.

Opening up the space meant finding a way to lock down the office after hours, so r.o.i. Design created large sliding doors, that when closed, created a warm backdrop for the lobby.

The use of maple plywood to create office dividers, sliding doors, sales desk and the decorative panels in the hallway eliminated the coldness of the painted concrete block without having to drywall the entire space. The smaller block wall in the lobby was custom painted giving the block an intentional “artsy” look.