Blueprint Dentistry

877 E 16th St
Holland, MI 49423

Dr. Kevin Kross of Blueprint Dentistry wanted his new dental office to reflect his technical and sophisticated approach to complete and premier dental care. His new logo includes architectural lines and symbols that clearly state the focus on precision dentistry.

Blueprint Dentistry’s design elements reflect its brand. The lighting in the lobby is recessed linear LED that runs through the ceiling and continuously down the wall. The exam room corridor has a recessed cavity in the ceiling with unique box light fixtures that fit into the recess and create a special effect.

The overall color scheme throughout is mostly black and white, which sparkles with accents of glass and specialty lighting. The reception desk is backlit with a frosted acrylic face with the logo and name etched into the material. In addition, the glass sliding doors with chrome barn door hardware in the exam rooms elevate a patient’s typical dental experience.

The desk in Dr. Kross’s office is made from white concrete with flecks of silver and gold randomly embedded in the top. The private office is also set up to accommodate a second doctor. The lower-level break room also has a concrete table, which is 12 feet long, surrounded by Eames-inspired chairs.

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