Advantage Label & Packaging
Grand Rapids, MI

Advantage Label says they “label with a purpose”. They work with their customers to create labels and packaging that present a quality product and promote sales. r.o.i. Design’s experience of Advantage Label was just that, they perform with purpose and wanted their office to show them as a place of quality, efficiency and pride.

Wolverine Building Group contacted r.o.i. Design to support their design process and we were asked to review lighting plans, select finishes and lighting, and help make the break room more of a restaurant than a cafeteria.

Using the red of their logo colors (which was also an accent color on the exterior of the building), r.o.i. Design added charcoals, blue gray and orange to the overall scheme to create depth and variety. The use of planked modular carpet tiles allowed accent colors to be introduced within a consistent field of carpet, without added costs.