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Brooktree Capital Management Moves Their Corporate Office

Brooktree Capital Management Moves Their Corporate Office

Brooktree Capital Management seeks to compound client capital and outperform the market averages over long periods of time. We do so by investing in high quality publicly traded businesses via a concentrated portfolio”  

We met Brian Ellis and Hunter Lewis through their architect and longtime collaborator, Dixon Architecture, who asked us to support their new office project with interior design services. 

Brooktree had been renting a space in downtown Grand Rapids for many years and thought it time to own property based on their own wealth management strategy, as well as creating a space that was more aesthetically consistent with their values. That brought them to Camelot Drive off East Paris in Grand Rapids. And through a competitive process, they decided to build with BCI Construction. 

Designing through COVID was tough, everything took longer, and the times between meetings were extended. But our friends at Brooktree Capital Management were patient and consistent. 

r.o.i. Design celebrates the interior design overall but especially enjoys a few features: 

  • The overall lighting plan was architectural, lineal, and used more drywall ceilings than we typically see. 

  • In addition to drywall ceilings, the space included wood baffles and exposed ceilings. 

  • From the onset of design, Brooktree wanted wood veneer details, which resulted in the placement of veneer in the conference room, closed offices, and the open office.  We used Sanfoot wood veneer wallcoverings and thank H.L. Bolkema for the expert and experienced installation, The ash veneer looks great. A great design depends on its installation. 

  • The cloud detail in the café in contrast to the open ceiling looks great! 

  • The use of the exterior stone in the vestibule ties the exterior to the interior and we continued the colors of the masonry brick to the interior paint pallet. 

Greenland Advanced Oral Care Brings Their Specialty Dental Services to West Michigan

Greenland Advanced Oral Care Brings Their Specialty Dental Services to West Michigan

Dr. R. Graham Greenland, a Prosthodontist, is passionate about caring for his patients. He brings to West Michigan training and a caring disposition to help patients that need advanced dental care, based on a variety of health issues that may include rebuilding the dental structure. 

r.o.i. Design met Dr. Greenland and Practice Manager Laura Greenland through our relationship with First Companies. Greenland Advanced Oral Care is renting a suite at 1179 East Paris SE and it needed some “TLC” to bring the space up to today’s standards for functional finishes and to represent their brand. 

Sensitive to the fact that this is a “startup business”, we made recommendations that could be staged over time. The first phase of changes included flooring, painting, countertops, and upgraded lighting.  

This project resonates with our company’s vision that we are committed to designing to build our customers’ business and create a lasting experience. 

We anticipate knowing the Greenlands for a long time and look forward to watching the practice soar. 

Click on the thumbnails below to view larger images.

© All Photos Courtesy of First Companies, Inc.

Animal Emergency Hospital Opens Second Location in Grand Rapids

Animal Emergency Hospital Opens Second Location in Grand Rapids

Animal Emergency Hospital (AEH) was busting out of their Plainfield location. With an increase in pet and animal owners in West Michigan and a need for more animal care, they set their eyes on a new and larger location.

Working with First Companies, they selected a family convenient location near the intersection of 68th Street and US-131, where they planned for a 12,000 square foot building. Architect Michael Belisle from The Design Forum envisioned a contemporary building with a large clerestory waiting area, allowing in natural light and giving patients and their owners some space. The plan also included outdoor spaces for staff and patients in a well-appointed patio area. 

AEH asked that their new facility replicate another animal hospital that they visited in Wichita, Kansas. While the exterior of the building looks very different the use of space and interior finishes on the inside are similar. 

 r.o.i. Design was asked by Dr. Marilyn Brink, head of staff and chief veterinarian, to look at the Wichita facility and convert the “look and feel” to the 68th Street facility, along with her personal vision for her hospital’s space. 

That “look and feel” included: 

  • Light and bright finishes in white and gray with black trim accents 
  • Large black and white graphics of animals. 
  • Distinctive and clear signage. 
  • Highly maintainable finishes. 
  • Unlike Wichita, the lobby incorporates ceiling clouds and decorative lighting to soften the clerestory experience. 

The r.o.i. Design team loves animals and most of us have pets. This project was heartfelt as we go home to our pets Holly, Chica, Layla, Moe, Dottie, Bob, Ronnie, and Charlie!

© All Photos Courtesy of First Companies, Inc.

Notions Marketing is Working Smart

Notions Marketing is Working Smart

Notions Marketing is the World’s Largest Creative Arts Distributor.

Creative customers understand innovation, and Notions Marketing inspired r.o.i. Design. We worked with them to create new administration offices within an existing distribution center. When the Notions Administration team began working from home in April 2020, Notions leaders saw an opportunity to achieve a long-term goal to bring all employees together to a single campus. The relocation of the Admin team also opened new opportunities for the broadening of cross-functional team collaboration and value creation.

The vintage warehouse selected for the new office area had wood ceilings and joists, concrete floors as well as all exposed sprinkling, plumbing pipes, and electrical conduit. Working with Architectural Concepts, the space was planned for closed and open offices, as well as an area to receive vendors and customers.

Working with their CEO and Dustin Brown, Director of Facilities & Risk Management, r.o.i. Design knew that the character and brand of this vibrant company had to be incorporated into the space. Elements that assisted with that look include Herman Miller mid-century pendant lights that were reclaimed from the former building, painting the existing wood ceiling, using linear lighting within the wood joists, adding white wood baffles under an accented blue ceiling, accenting walls with bold colors from their brand, and the reuse of some classic occasional furniture from their former offices. To help manage acoustics and to add to the overall interest, carpet tile patterns were added along with the use of reclaimed concrete floors.

“r.o.i. was an excellent partner for Notions through this process. Projects involving old buildings are never easy and r.o.i. continued to impress as they turned limitations to spot-on solutions. We are so excited to welcome our team back to this high-energy environment. As the how and where of work continues to evolve, we know we have a space and a partner in r.o.i. that will continue to adapt to what the business needs”, said Bobbie Medema, Notions’ CEO.

Notions owns a variety of art, collected over the years, that will also be used in this new space as a reminder of their foundation and love of the creative process. Notions also enlisted the help of talented internal creative team members to create a 22-foot-wide mural for the lobby that celebrates their neighborhood, their products, and their legacy.

Longtime friend and furniture vendor West Michigan Office Interiors worked with Notions to create furniture solutions for sales, finance, HR, merchandising, and creative team members. The new open office furnishings use several of their brand’s colors as accents in the systems.

With the oversite of Vander Kodde Construction, the project was completed in the Fall of 2021. We are pleased to have been on this notable team for this innovative customer.

Wilkast Moves into Its New Building

Wilkast Moves into Its New Building

This world-class die casting company has created parts for the automotive and motorcycle industries since 1979. Tom and Kurt Wilkerson are the second generation of Wilkast owners and they saw the need for facility and tooling expansion to meet the growing demand for their services. 

First Companies introduced r.o.i. Design to the Wilkersons, and along with Dixon Architecture we were engaged to design a new building that would house the corporate office and expanded plant. 

Like most manufacturers, their processes create dust and debris, so the offices had to be planned using materials that were durable and cleanable. To aid in the effort, the Wilkersons decided to borrow from a ranch-lodge style using rustic woods and natural stone throughout. The floors are all concrete and the corridors and conference rooms have wood panels. An elkhorn chandelier greets you in the lobby. The overall feel is very welcoming, and the shiny Harley Davidson in the vestibule is a nice touch. 

Click on the thumbnails below to view larger images.

© All Photos Courtesy of First Companies, Inc.