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Dr. Kristi Hawley and business partner/husband Garrett Adams dream big. They put their sights on developing a compelling practice in Caledonia, Michigan that would offer general dermatology, outpatient skin surgery, psoriasis treatment, and cosmetic skincare. Dr. Hawley has an established reputation in psoriasis treatment and speaks to groups nationally. 

r.o.i. Design was introduced to The Derm Institute of West Michigan through First Companies, and we were pleased to be awarded the interior design of the new facility. Working with architect Jon Blair of R2Design Group and the team at First Companies, the office opened its doors in April of 2021. For the year prior, Dr. Hawley had rented space nearby and developed a growing clientele. She had outgrown that space by the time of the move. 

The inspiration for the interiors came from their logo’s overlapping circles, suggesting the variety of care the practice offers but also the pattern itself. The radius theme was applied to the check-in/check-out desk, suggesting a gentle approach with multiple points of engagement. The pattern of the circles was also developed into laser-cut screens that were used as dividers in the lobby and backlit ceiling panels in the corridor. A wallpaper that had the same pattern was used at the front desk. The color palette is simple, crisp but warm. Most of the flooring throughout is a warm luxury vinyl tile. Other areas are carpeted in organic patterns to add to the spa-like feel. 

We also procured furnishings for the non-medical spaces, creating a hospitality feel in the patient waiting areas.  

We were thrilled to get a text from Dr. Hawley on move-in day, “I just want you to know I walked into the office today and it is perfect! Thank you for being my voice and my vision.” 

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