Consistently serving great food is the best way for a restaurant owner to keep customers coming back for more. However, lighting, cleanliness, wall décor and even the ambience are all things that your customer will notice. To offer the ultimate dining experience you need to appeal to every sense of your target customer. Remodeling your restaurant is part of an overall plan to increase business. The improvement plan puts good food at the top of the list. Second is the overall cleanliness and service. We recommend a regular maintenance program for cleaning and an appropriate staff training method be well established before making any changes to the décor.
If your food is great, your staff is friendly and you hold a high standard of cleanliness then you are ready to think about changes to the interior.
Undergo this process with three things in mind:
- The Menu—The atmosphere you intend to create should be indicative of the food you serve. It should complement the menu. Your brand is the basis for the entire experience.
- Budget and Scope—An interesting surrounding does not need to cost a fortune. Unique and creative solutions are always available and can set you apart from the rest. It is important to do enough so customers see your investment but maintain restraint so costs can be covered within a reasonable period of time. That’s good business planning.
- Your Customer—Establish who they are and what appeals to them. A family of four and a 25 year old single male will have a very different set of ideals and it’s important for a restaurant owner to be conscientious of that.
Remodeling for a restaurant means at least one of the following:
- Changes in seating layouts and new furniture to fulfill the layout—The current trend consists of more bench seating, less traditional booths and more open café seating versus heavy dining arrangements.
- Changes in finishes, flooring, walls and ceilings—Restaurants are showing lighting brighter interiors with a wide variety of finishes within rooms.
- Changes in lighting—With the arrival of LED, clean and well lit rooms are a welcome “upgrade” for the customer.
- Changes in wall décor—Technology has made it possible to have a variety of custom décor options that are restaurant or site specific. Avoid residential décor solutions. Build the brand.