Holland, Michigan, USA 49423
Spin Dance met r.o.i. Design after we had designed the owner’s home. Mike Ellis wasn’t exactly sure what we were going to do for him, but he admitted to being a little “stuck” in how to make his office appealing to attract the young talent he needed to fulfill his plan for growth. We spent a year learning about Spin Dance and when they were ready to move to a downtown Holland location, we designed the space, tweaked their logo and developed the initial brand story. At that time Spin Dance included his partner, Karl, and a handful of developers. Today Spin Dance is an over 50-person Holland tech firm that works with a range of manufacturers in the automotive supply chain, consumer electronics and industrial products industries, and recently has branched out by creating a Grand Rapids office. r.o.i. Design helped them look for office sites, met with properties to determine benefits and then suggested changes to the lease space that would be consistent with the Spin Dance brand.