Posted by on Nov 27, 2012

1234 Michigan St. NE
Grand Rapids, MI 49503

Lori Terpstra, Owner of Rylee’s ACE Hardware, was frustrated with a contractor provided design of her new mega store. This new store was to be the epicenter of her soon to be six stores in the Grand Rapids area and she wanted to send a message to her customers that said, “local, neighborhood store with national appeal, products and services.” We were introduced to Lori by the project manager of the construction company as being “retail design experts” with an understanding of the “customer experience”. Doubtful at first, Lori engaged us for design and consulting on a variety of levels for her new Michigan Street store. When the project was complete, we got a note from Lori that we hope is the experience of all our customers:

“From picking exterior brick colors, to selecting interior finishes, designing signage and consulting on layouts and merchandising, Rylee’s ACE got an ROI working with r.o.i. Design.”