When the logo, the architecture, and interior design all
align, a brand appears. At r.o.i. Design we strive to be engaged in all parts
of the design to achieve a cohesive brand appearance to create the “return on
investment” look and feel that delivers results for our customers.
We have designed logos for a variety of types of identities,
including medical practices, restaurants, and more. A logo typically includes a
mark of some kind, and then words that are seen in particular fonts and styles.
It is quite common that a logo tries to do “too much” and we
spend a lot of time pruning and editing a message, so the final logo can last
over time.
In the case of View Point, we collaborated with Campus View’s marketing staff, going back and forth with ideas until a concise visual was realized that included the “peak” of the building but also connected with the View of Campus View, the corporate brand.
Other logos we have designed recently include ABC Pediatrics, Van Haren Dentistry, Wok & Mortar, and HealthBridge.
There are many interior spaces that are designed specifically for kids. Schools, pediatric dental and medical offices, daycare facilities, and indoor play areas are just a few examples. These places want to feel welcoming to a child and engage their senses. Spaces should be entertaining while also sparking imagination and interest.
So what makes a successful interior design for kids? It is certainly more than just using primary colors or a lot of cartoon characters. Typically, it is important to create a lot of interest. Interesting flooring patterns and interesting ceilings draw a child’s eyes throughout the space. Instead of large, child-themed murals, blocks of color and graphics help the interiors feel fun, without exhausting the parents or staff.
It is important for some places to also feel professional, especially when it comes to pediatric dental and medical offices. Kids need to feel safe and welcome here, but parents want to be assured that these are serious practices as well. These places also need to function efficiently, and be easily maintainable.
r.o.i. Design has created numerous interiors for children. We have some clues on how this audience reacts to spaces. We know they see color differently than adults and appreciate any tactile detail.
More info on some of our recent work for children:
It’s no secret that most people do not look forward to going to the dentist – an important thing to keep in mind when designing dental offices. A pleasant, warm and soothing environment is key when selecting interior finishes for lobbies and patient areas. “The goal is to make the patient feel comfortable and welcome”, says r.o.i. Design’s Stacey Udell.
With more and more dentists retiring and new graduates taking over practices, r.o.i. has been busy working with local docs to update and refresh their spaces. Functional work areas allowing for ease of patient flow are top on the list, along with coffee bars and cozy and low-maintenance furnishings in lobbies. Creative and fun areas where kids feel safe are also a high priority. To help reduce sounds, some offices have “clouds” of acoustical panels, lighting or architectural elements that are hung from high ceilings to alleviate unwanted noise and are also visually appealing.
r.o.i. Design collaborates with dental equipment and supply companies to give dentists a wide range of options. We also offer lobby furniture, décor and wall art to “dress up” the space, and window covering options (along with installation) with practical solutions for dealing with sunlight while allowing for patient comfort.
Whether it’s remodeling an existing practice or a new build, our methods and problem-solving skills produce outcomes that are based on budget, brand, and beauty.
Vintage Hutchinson Ad Used in Wall Décor at 616 FAB House
The last layer of interior design includes wall art and r.o.i. Design has learned planning for meaningful wall décor has incredible influence on how the space impacts employees, customers, and guests.
It is an opportunity to support a company’s brand, communicate values and goals, as well as add aesthetic interest.
For Wolverine Power Cooperative in Cadillac, Michigan we worked with them to create an assemblage of their customer logos using a cable system to suspend the logos. This brought a sense of pride to staff and board members as they passed by. In the same project, we created a custom wood “service map”, that outlined where they provided power; but the map was interesting as “art” in addition to telling a story. They also asked us to help them create a “word wall” using words that describe how they want to be perceived. We created a graphic and then had it printed on vinyl wallcovering.
For multi-family developer Eagle Point Properties, they like the common areas of their projects to have photos and imagery that represents the location of the residences. For downtown Grand Rapids we found historic photos of landmarks and purchased the rights to print those photos. For their project in Virginia, close to Washington D.C., we featured the architecture and landscapes that describe this region, rich in American history.
Hutchinson North America built 616 FAB House in Grand Rapids in 2016. This space serves as a gathering and meeting space but is surrounded by displays and imagery that demonstrates their tradition of innovation. Working with them and their Paris, France associates, we selected historic images and arranged them throughout the space similar to a museum exhibit. In the same space, were close up details of machinery and operations of the past alongside robotic demonstrations of current technology.
Wall art and décor can be personal, and any effort we made to create custom wall art programs have resulted in positive “returns”.
Wolverine Power Cooperative, Cadillac, MIHistorical Photos Used in Wall Décor at Stuyvesant Apartments
Gone are the days of one ruling color. Forecasters and color experts alike are suggesting we are going to see a range of colors rising to popularity this year.
r.o.i. Design sees the significance to this year’s forecast to be a further departure from grays and moving more towards browns. And while commercial interiors lag the residential interior trends, they always do follow. We have already seen a broad acceptance by our office clients of warmer grays that could be taupe, and much more willing to see shades of brown as accents. We also resonate with the projected trend of more complex blues for interiors.
But what do the experts say?
Pantone has been a ranking authority, but r.o.i. Design also pays attention to our favorite paint companies opinions, Sherwin Williams and Benjamin Moore.
While Pantone has announced Living Coral as their “Color of the Year”, they are also suggesting two general palettes that are going to be widely used. One is called the Cravings Pallete and the other the Classico collection.
From Coastal Living’s article, “Trend Alert! These Will Be the Hottest Colors for Homes in 2019”:
The “Cravings” palette, according to Pantone, includes allusions to “fetish foods”—from rich Butterum and Cappuccino to spicy Chili Pepper and Cayenne. The hues will “draw upon memorable sensory experiences to inspire new ones that will be just as pleasing.”
Pantone Classico Palette
There’s also a Classico collection of 8 hues that includes Rich Gold, Mallard Blue, and Apricot Brandy. According to Pantone, “the colors are “fundamental, basic, and everlasting, while at the same time, elegant and forever fashionable.” With hues that pay a subtle homage to sunsets, sand, and sea, that’s certainly true on the coast.
For your personal research, here are a few articles to get you started:
We are thrilled to reveal our new website that provides an updated look and easy viewing on handheld devices.
Our new look streamlines our story and hopefully makes our site easier to navigate. While there are many important features of the site, our portfolio and our blogs are a huge resource in our marketing efforts.
A huge shout-out to Ryan Bright, our Creative Executive, who managed the project along with the help of contracted media expert Nahshon Cook.
