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Hutchinson Anti-Vibration Systems Opens North American Innovation Center

Hutchinson Anti-Vibration Systems Opens North American Innovation Center

Manufacturing giant Hutchinson Worldwide has one of their anti-vibration plants in Grand Rapids, MI and that location was selected to be the location for their North American Innovation Center, 616 Fab House. The facility includes a 100 year old factory that originally began as Corduroy Rubber. The historical nature of this plant was in part the reason it was selected as an innovation center as it showcases the historical presence of Hutchinson in the US.

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© Tiberius Images

Through a competitive process, r.o.i. Design was selected as the design team to plan the innovation center and over a year the plans developed to include 13,400 square feet of a renovated third floor space. In that space there are video conference rooms, executive conference rooms, training rooms, lounge space, exhibit space and hospitality. In addition to the innovation center space, a new entry tower and approach to the 616 Fab House was designed. Working with Architectural Concepts, Ken Watkins, r.o.i. Design provided complete design and construction documents.

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© Tiberius Images

r.o.i. Design’s goal in the design was to celebrate the structure, including the vintage wood beams and columns, the original brick and wood floors, in contrast with the clean, new modern additions of glass, steel and technology. LED lighting was added using fixtures that blend with the historical envelope, providing light and drama without adding unneeded decoration.

Steelcase’s MediaScape products were installed in the space, allowing for multi-faceted video conferencing between Hutchinson offices and their global customers.

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© Tiberius Images

The modern space was enhanced with reproductions of historic photos that tell the French and American story of Hutchinson and Corduroy Rubber.

r.o.i. Design is grateful for this opportunity and were very impressed with the focus and dedication of the Hutchinson team and look forward to their continued growth and contributions.

From January 20, 2016 mlive article: French auto and aerospace supplier opens North American innovation center… “The 616 Fab House, which formerly served as a storage area, was built in just under eight months with Pinnacle Construction serving as general contractor and R.O.I. Design handling architectural and design services. About 10,000 square feet of unused space on the third will allow for future expansion.”

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© Tiberius Images

The 616 Fab House is Hutchinson’s second innovation center, with the other being the 507 Fab House, located in Montargis, France, near Hutchinson’s Paris world headquarters, according to a company news release. That facility was built by the legendary Gustave Eiffel.

The innovation center, 616 Fab House is part of Hutchinson’s 30-acre campus, is dedicated to research, development and innovative thinking for all of Hutchinson’s divisions.

“It is our intent to use the 616 Fab House as a place to connect using our state-of-the-art video and audio conferencing systems to bring customers together with Hutchinson’s global capabilities,” said Hutchinson North America President and CEO Cedric Duclos. “Additionally, we aim to use this space to foster innovative thinking and brainstorming. Using our touch screen technology and a variety of meeting spaces, we provide a setting that inspires creative, problem-solving thinking that drives Hutchinson’s business forward.”

Click Here or the complete mlive article.

Grand Valley University Foundation Creates Touch Screen Donor Recognition Exhibit

Grand Valley University Foundation Creates Touch Screen Donor Recognition Exhibit

The Grand Valley University Foundation (GVUF) is the umbrella organization and recognition society for all who give to the University through annual giving, capital campaigns, special giving or planned giving. And while the steady growth of the University is apparent, the Shaping Our Future Campaign was a landmark.

At the annual Enrichment Dinner in 2011, the foundation announced that not only did it meet the stretch goal of $75 million for the Shaping Our Future campaign, it exceeded it. Thanks to more than 17,000 donors, the foundation raised $96.4 million.*

GVUF-Donor-Wall_0010The challenge of creating a “donor wall” with 17,000 names to acknowledge all the givers developed into an opportunity. The goal was to acknowledge the donors but also inspire students and alumni in the story of philanthropy of Grand Valley State University.

The GVUF committee wanted to create an interactive display using touch screen technology and video to invite technologically-inclined students to engage with the exhibit. r.o.i Design, who also designed the L. William Seidman exhibit at the L. William Seidman School of Business, was asked to design and manage the execution of the donor exhibit.

GVUF-Donor-Wall_0012The foundation developed all lists, all copy and compiled photos, giving r.o.i. Design the assignment to design and develop the graphics, the exhibit and hire the team who could complete the work. Along the way, it was determined that in addition to the Shaping Our Future donors, all donors in recent history should also have a way to be acknowledged in the touch screen experience.

The exhibit was installed at the Student Services Center in Allendale in July 2016. We acknowledge the efforts and contributions of CK Productions for compiling the video, Underbite Games for the touch screen app, Superior Wood Products for the exhibit casework and Custer Tech for the AV equipment.

For more about the GVUF click here.

* The results of the Shaping Our Future campaign, Mary Idema Pew Library Learning and Information Commons and the L. William Seidman Center, were both dedicated with much celebration by the Grand Valley community and the foundation in the Fall of 2013.

Exhibit and Theater Design Experience Lands r.o.i. Design a Role in Bill Seidman Exhibit

Exhibit and Theater Design Experience Lands r.o.i. Design a Role in Bill Seidman Exhibit

In 2012, a friend of r.o.i. Design, Tim Chester, introduced us to the Grand Valley State University’s development office project- the Bill Seidman Timeline.

Bill Seidman on the Cover of the "National Journal" 1990

Bill Seidman on the Cover of the “National Journal” 1990

GVSU has had a busy year, with the opening the new library  (Mary Idema Pew Learning Commons) on the Allendale campus, and the L. William Seidman Center (School of Business) in downtown Grand Rapids.

As part of the L. William Seidman Center’s presentation, a prominent 20 feet section of wall space in the lounge was dedicated to honor the life and achievements of Bill Seidman. While GVSU has thousands of curated works of art, a complete in-house marketing department, expert public relations and communication experts, their experience in creating a museum quality exhibit was more limited than they were comfortable with for this important assignment.

Larry Hutchinson, center, Mary Witte, left, September 23, 2013

Larry Hutchinson, center, Mary Witte, left, September 23, 2013

r.o.i. Design, Mary Witte, was hired to manage the process of hiring the designer, managing scope, budget and timeline. Through this process r.o.i. was very pleased to meet Larry Hutchinson, Hutchinson Studio, who designed the exhibit, (casework and graphics) and (along with r.o.i.) researched the content.

To support the process, r.o.i.’s Ryan Bright provided graphic design for the media presentation that Springthrough (local media and marketing company) compiled to create a multimedia touchscreen experience.

Visitors can learn more about the exhibit, scroll through a timeline of Bill’s life, and watch vide0s of Bill speaking.

Pioneer Construction, who built the L. William Seidman Center building, built the casegoods that house the exhibit.
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