The last layer of interior design includes wall art and r.o.i. Design has learned planning for meaningful wall décor has incredible influence on how the space impacts employees, customers, and guests.
It is an opportunity to support a company’s brand, communicate values and goals, as well as add aesthetic interest.
For Wolverine Power Cooperative in Cadillac, Michigan we worked with them to create an assemblage of their customer logos using a cable system to suspend the logos. This brought a sense of pride to staff and board members as they passed by. In the same project, we created a custom wood “service map”, that outlined where they provided power; but the map was interesting as “art” in addition to telling a story. They also asked us to help them create a “word wall” using words that describe how they want to be perceived. We created a graphic and then had it printed on vinyl wallcovering.
For multi-family developer Eagle Point Properties, they like the common areas of their projects to have photos and imagery that represents the location of the residences. For downtown Grand Rapids we found historic photos of landmarks and purchased the rights to print those photos. For their project in Virginia, close to Washington D.C., we featured the architecture and landscapes that describe this region, rich in American history.
Hutchinson North America built 616 FAB House in Grand Rapids in 2016. This space serves as a gathering and meeting space but is surrounded by displays and imagery that demonstrates their tradition of innovation. Working with them and their Paris, France associates, we selected historic images and arranged them throughout the space similar to a museum exhibit. In the same space, were close up details of machinery and operations of the past alongside robotic demonstrations of current technology.
Wall art and décor can be personal, and any effort we made to create custom wall art programs have resulted in positive “returns”.
Campus View Apartments are located directly adjacent to the campus of Grand Valley State University. Campus View had the vision 50 years ago to purchase and develop property near GVSU to provide apartments for students. Today they have more than 400 units and continue to expand to serve the off-campus student housing needs.
r.o.i. Design had the privilege to work with them in 2016 to update their main lobby and leasing offices. This year we were asked to help them refresh the look of the four original apartment buildings. Those original apartment buildings were built in the 1960’s, featuring shag carpet and paneled wood walls. While the apartments have been updated, r.o.i. Design recommended a retro look for the common areas and corridors.
Our design included a mid-century modern use of patterns, colors, and light fixtures. The apartment hallways leave little doubt where the entries are with a bold accent of color at each door.
In addition to the corridors, r.o.i. Design designed building signage for the site that blends with the architecture but again, has a bold retro look.
The reports are that students are loving the upgrades, and Campus View is realizing new leases.
r.o.i. Design continues to work with Campus View in new projects that will open in 2019. From more information on Campus View go to campusviewhousing.com.
r.o.i. Design has a heart for the community, education, and kids. Every year we dedicate some of our time to non-profits whose goals match our own vision as we strive to make a difference in the lives of those we touch.
We have been investing in Living Stones Academy since 2016, when our friend Aaron Winkle, Head of School, reached out for support. Aaron’s request was coupled by the endorsement of Marlin Feyen, founding partner of Feyen Zylstra Electric. He showed us their vision to be radically inclusive and absolutely accessible, which struck a chord with us.
Since our involvement, we have provided design and direction for finishes in their new lunch program kitchen and related corridor, their gymnasium, and the teachers’ lounge. In each case, we took into consideration the 70’s style of the architecture that boasted a modern style and blocks of colors.
The largest of those projects was the gym. We created a design that included acoustic panels so it could be more effective as a presentation space, allowing the audience to hear more clearly. Perhaps the most rewarding was the redesign of the teacher’s lounge. Old fixtures were retired and a new friendly space was delivered that the teachers can use as a retreat from their classrooms.
We look forward to Living Stones continued success as they serve their families, of which 56% receive tuition assistance, 52% are minorities, and 15% are English language learners.
It is never too late to go back to school. r.o.i. Design has been working with Robert Doornbos at RMD Architects, creating interiors for some of the charter schools he has designed in the last year.
Our experience with Charter Schools teaches us that they appear to have highly passionate teams, with high academic goals for a focused community population. They care deeply about how their school environment looks and feels, and based on available budget, really want to make their spaces “A+”
Black River Charter School, Holland, MI
This is where we met RMD Architects. The board engaged us to work alongside him and the board, to assist in the selection and coordination of finishes. This is also a Montessori school which had a criteria that all the finishes be calm, orderly and like home. Our favorite detail in this project was the accenting of the carpet in the classrooms to aid in organizing space for “lining up”, or just calling out areas. There were three color schemes, one for kindergarten, one for lower elementary and one for upper elementary.
Culturally, this school wanted to embrace a global diversity and to make sure the interior could appeal to wide variety of students and families. Our favorite details here was the use of colors that we described as global cuisine, colors that naturally resonated with people as rich and flavorful: Eggplant, Saffron, Palm and Tomato. Then we used those colors in classic patterns in flooring and walls. Those patterns could be traced back to civilization 2000 years ago and could be seen just as decoration, or teaching tools. Through the course of the design we were informed that James Brown went to school in Macon, GA so we wanted to make sure everyone would “feel good”!
This project was a design-build project lead by Triangle Inc. in Grand Rapids, MI.
Northeast Academy, Minneapolis, MN
This community was growing quickly and expanding its program. They were moving into a larger school that needed to be refreshed, remodeled and delivered in less than five months. They moved in August 20, 2016! Our efforts focused on carpet and paint. Northeast wanted all the corridors to be carpeted and because there was little opportunity for other areas of interest, we created three to four modular carpet patterns that we repeated in different color ways. We also created tile patterns for entries and cafeteria. They will be remodeling another floor in the coming year, and hopefully, we will be able to go back and execute some wall accents and graphics as well.
Campus View has been growing alongside Grand Valley State University for the last 50 years with a large inventory of apartments and town homes, and thousands of happy tenants. But as Grand Valley grows so do options for leasing and Campus View wanted to make their initial experience with potential new tenants reflect who they were more completely.
r.o.i. Design was engaged to redesign the “customer experience” in their lobby and entry. Campus View has made continual investment in amenities but those investments aren’t always visible to customers on their first visit, so the lobby had to become a welcome center and a “billboard”.
Removing the wall and counter that separated leasing staff from the inquiring customers was crucial. Opening up the space meant finding a way to lock down the office after hours, so r.o.i. Design created large sliding doors, that when closed, created a warm backdrop for the lobby.
The use of maple plywood to create office dividers, sliding doors, sales desk and the decorative panels in the hallway eliminated the coldness of the painted concrete block without having to drywall the entire space. The smaller block wall in the lobby was custom painted giving the block an intentional “artsy” look.
Campus View was so happy with the outcome that they sent us a personal thank-you that read, “We’re overjoyed with our updated facility and impressed with every aspect of working with your team. Thanks and we’d be thrilled to be a reference anytime. Cheers!”
For more about Campus View Apartments and Townhouses, click here.
The Grand Valley University Foundation (GVUF) is the umbrella organization and recognition society for all who give to the University through annual giving, capital campaigns, special giving or planned giving. And while the steady growth of the University is apparent, the Shaping Our Future Campaign was a landmark.
At the annual Enrichment Dinner in 2011, the foundation announced that not only did it meet the stretch goal of $75 million for the Shaping Our Future campaign, it exceeded it. Thanks to more than 17,000 donors, the foundation raised $96.4 million.*
The challenge of creating a “donor wall” with 17,000 names to acknowledge all the givers developed into an opportunity. The goal was to acknowledge the donors but also inspire students and alumni in the story of philanthropy of Grand Valley State University.
The GVUF committee wanted to create an interactive display using touch screen technology and video to invite technologically-inclined students to engage with the exhibit. r.o.i Design, who also designed the L. William Seidman exhibit at the L. William Seidman School of Business, was asked to design and manage the execution of the donor exhibit.
The foundation developed all lists, all copy and compiled photos, giving r.o.i. Design the assignment to design and develop the graphics, the exhibit and hire the team who could complete the work. Along the way, it was determined that in addition to the Shaping Our Future donors, all donors in recent history should also have a way to be acknowledged in the touch screen experience.
The exhibit was installed at the Student Services Center in Allendale in July 2016. We acknowledge the efforts and contributions of CK Productions for compiling the video, Underbite Games for the touch screen app, Superior Wood Products for the exhibit casework and Custer Tech for the AV equipment.
* The results of the Shaping Our Future campaign, Mary Idema Pew Library Learning and Information Commons and the L. William Seidman Center, were both dedicated with much celebration by the Grand Valley community and the foundation in the Fall of 2013.