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New Logo for West Michigan Pediatric Dentistry

New Logo for West Michigan Pediatric Dentistry

West Michigan Pediatric Dentistry’s New Logo

West Michigan Pediatric Dentistry provides specialized dentistry for infants, children, and adolescents, including those with special needs. As their practice grew, so did the need for a new dental office. Currently located in Holland, MI, at 844 Washington Avenue, their new location is being built on 16th Street near Lighthouse Insurance. r.o.i Design was brought on to design the interiors of the new building, along with the project’s architects, Dixon Architecture.

At the beginning of the design process, the suggestion was made to also look at redesigning the practice’s logo. We offered our graphic design services, and West Michigan Pediatric Dentistry asked us to create some concepts.

Through the graphic design process, we supplied them with a few ideas that they narrowed down for further development. One of the featured elements of the new office design is a scale model train and track which winds throughout the waiting area, hallway and open operatory spaces. They decided that it would be fun to incorporate a train into the logo. We went back and forth a few times with ideas and finally landed on a simple, but fun, circular logomark with the train motif.

The construction of the new office will be wrapping up soon, and we are excited to see how the whole space comes together. Be sure to look for a post with photos of the space in the near future!

Old Logo

For more information about West Michigan Pediatric Dentistry, please visit westmipeddent.com.

CBD Consulting WOWS with New Teaching Labs!

CBD Consulting WOWS with New Teaching Labs!

Images ©First Companies

A technology consulting company focused on the classroom, Communications by Design (CBD) recently moved into their new offices on Sparks Drive in Grand Rapids. CBD Consulting provides solutions and services to help their clients create innovative, transformational learning environments that are supported and inspired by technology in the most efficient and cost-effective way possible.

While their new office is the workplace for consultants, engineers, and administrators, it is also a laboratory, classroom, and learning lab for teachers. CBD asked that their offices reflect their technical style, so r.o.i. Design included several details using cable. They describe the training as taking the teacher on a journey, so using birch plywood, we created a row of columns leading the visitor from the entry to the classroom. They asked us to keep the design light and inviting, with flexible spaces for multiple uses.

Some of the architectural design features include polished concrete floors, open metal ceiling decks with organic ceiling clouds, and a partially-covered outdoor deck. Finishes include neutrals with pops of orange and green, clusters of small hanging lights create the illusion of one big light, and a custom designed community table which features a laminate wood top and u-shaped bases.

A big thank you to First Companies and Dixon Architecture for including us on this great project!


For more information about CBD Consulting, go to cbdconsulting.com.

Images ©First Companies
Images ©First Companies
Images ©First Companies
Images ©First Companies
Images ©First Companies
Images ©First Companies
Images ©First Companies
Spring is Rockin’ at r.o.i. Design

Spring is Rockin’ at r.o.i. Design

We congratulate our clients who recently had ribbon cuttings and are enjoying their new spaces. These include C.B.D. Consulting (Dixon Architecture and First Companies), Miller Dental (Dixon Architecture and DAR Development), West Michigan Dermatology (R2Design and First Companies), and more! Stay tuned for articles with more information on these exciting projects.

Our next projects to be complete are in the final phase of design. This means we are answering questions that come up at the job site, making any reselections based on budget or lead time issues, and supporting the process through review and consult. Here are some updates on the projects in the final phase.

Mill Steel

This is a great new corporate office for this dynamic, young company who is currently busting at the seams in their current office. They wanted a neutral scheme with a POP! This includes very cool light fixtures, and of course, really cool furnishings. We are working with Dixon Architecture and Dykhouse Construction, and this project will be complete in early summer.

Mill Steel Job Progress Photos

United Commercial Services (UCS)

Our friends at UCS bought an older building and are gutting it to create a new, fresh and functional office for their crew; offices as well as a warehouse. Designing for a commercial cleaning company is interesting. We learned a lot about what truly maintainable finishes are. We are working with Lott3Metz Architecture and Pinnacle Construction, and this project will be complete just about the time the kids go back to school!

UCS Job Progress Photos

West Michigan Pediatric Dentistry

With over 500 people visiting their office a day, including parents and siblings, these energetic docs were ready to create a new space that was able to house their busy, busy practice. Gaining some efficiencies and creating more patient comforts were top priorities. No dinosaurs or primary colors here, just warm relaxing fun. The new office includes three kids’ holding areas, a generous open hygiene area, private treatment rooms, and consulting rooms. When it is finished, there will be a model train running throughout the office!

West Michigan Pediatric Dentistry Concept Renderings

Designing Spaces for Kids

Designing Spaces for Kids

Designing Spaces for Kids

Northern Michigan Pediatric Dentistry

There are many interior spaces that are designed specifically for kids. Schools, pediatric dental and medical offices, daycare facilities, and indoor play areas are just a few examples. These places want to feel welcoming to a child and engage their senses. Spaces should be entertaining while also sparking imagination and interest.

So what makes a successful interior design for kids? It is certainly more than just using primary colors or a lot of cartoon characters. Typically, it is important to create a lot of interest. Interesting flooring patterns and interesting ceilings draw a child’s eyes throughout the space. Instead of large, child-themed murals, blocks of color and graphics help the interiors feel fun, without exhausting the parents or staff.

It is important for some places to also feel professional, especially when it comes to pediatric dental and medical offices. Kids need to feel safe and welcome here, but parents want to be assured that these are serious practices as well. These places also need to function efficiently, and be easily maintainable.

r.o.i. Design has created numerous interiors for children. We have some clues on how this audience reacts to spaces. We know they see color differently than adults and appreciate any tactile detail.

More info on some of our recent work for children:

Shannon Orthodontics
Dental Office Design

Dental Office Design

Van Haren Dentistry © Image Courtesy of First Companies

It’s no secret that most people do not look forward to going to the dentist – an important thing to keep in mind when designing dental offices. A pleasant, warm and soothing environment is key when selecting interior finishes for lobbies and patient areas. “The goal is to make the patient feel comfortable and welcome”, says r.o.i. Design’s Stacey Udell.

With more and more dentists retiring and new graduates taking over practices, r.o.i. has been busy working with local docs to update and refresh their spaces. Functional work areas allowing for ease of patient flow are top on the list, along with coffee bars and cozy and low-maintenance furnishings in lobbies. Creative and fun areas where kids feel safe are also a high priority. To help reduce sounds, some offices have “clouds” of acoustical panels, lighting or architectural elements that are hung from high ceilings to alleviate unwanted noise and are also visually appealing.

r.o.i. Design collaborates with dental equipment and supply companies to give dentists a wide range of options. We also offer lobby furniture, décor and wall art to “dress up” the space, and window covering options (along with installation) with practical solutions for dealing with sunlight while allowing for patient comfort.

Whether it’s remodeling an existing practice or a new build, our methods and problem-solving skills produce outcomes that are based on budget, brand, and beauty.

Northern Michigan Pediatric Dentistry
Living Stones Academy Continues to Improve their School

Living Stones Academy Continues to Improve their School

r.o.i. Design has a heart for the community, education, and kids. Every year we dedicate some of our time to non-profits whose goals match our own vision as we strive to make a difference in the lives of those we touch.

We have been investing in Living Stones Academy since 2016, when our friend Aaron Winkle, Head of School, reached out for support. Aaron’s request was coupled by the endorsement of Marlin Feyen, founding partner of Feyen Zylstra Electric. He showed us their vision to be radically inclusive and absolutely accessible, which struck a chord with us.

Since our involvement, we have provided design and direction for finishes in their new lunch program kitchen and related corridor, their gymnasium, and the teachers’ lounge. In each case, we took into consideration the 70’s style of the architecture that boasted a modern style and blocks of colors.

The largest of those projects was the gym. We created a design that included acoustic panels so it could be more effective as a presentation space, allowing the audience to hear more clearly. Perhaps the most rewarding was the redesign of the teacher’s lounge. Old fixtures were retired and a new friendly space was delivered that the teachers can use as a retreat from their classrooms.

We look forward to Living Stones continued success as they serve their families, of which 56% receive tuition assistance, 52% are minorities, and 15% are English language learners.

For more information about Living Stones Academy, go to livingstonesgr.org.