Branding - ROIDESIGN

Trailer X-Press Explodes into New Facilities in Caledonia

by Rayanne Rzepka | Sep 26, 2023 | Branding, Design News, Interior Design, Workplace Design

After buying a new blue car, do you see blue cars everywhere? Working for Trailer X-Press was like that. After we met them and understood that they had over 6,000 semi-trailers somewhere, we realized why we kept seeing their logo on trailers and mudflaps everywhere.

Trailer X-Press is in its second generation of leadership and thriving. They moved from a sliver of property in southeast Grand Rapids to an expansive 83,000 SF building in Caledonia. This move allows them to improve all parts of their business, planning for growth and raising the level of performance.

We welcomed the invitation from Daniel Zilzer, Project Lead and Architect at Wolverine Building Group, to provide interior design services for this group. Working with Trailer X-Press leaders Mackenzie, Julie, and Scott was energizing as their passion for their business was addictive.

While we were mostly involved in the office building and parts store, the project included an extensive repair and maintenance “barn” and lots of parking for semi-trailers in process.

When we joined the project, there were already so many great things about the building, especially the two-story entry with a prominent spiral staircase that leads from reception to executive offices. The color red was a clear choice in all parts of the design as it is at the core of their brand and marketing.

Combining maintainable services with great aesthetics was part of the brief. The lobby has a beautiful porcelain tile that transitions to polished concrete for some open offices. Concrete-look vinyl flooring and carpet were used for closed offices and conference spaces.

Designing within their brand inspired the team to use diamond plate dimensional paneling on the reception desk, the staircase half walls, and in the parts store.

The two-story entry allowed for interesting uses of decorative lighting, suspended at different heights based on the staircase and overall lumen needs. The result is fitting to the space.

We will be happy to see the Trailer X-Press logo on trailers and mudflaps for a long time, and hope our readers do too!

r.o.i. Design: The Experts in Contract Furniture Styling

by Rayanne Rzepka | Feb 28, 2023 | Branding, Procurement and Purchasing

Recently, we have been posting blog articles about our expertise in contract furniture, regarding comfort and maintenance; Comfortable Seating and Durable Casegoods.

Our contract furniture customers are interested in how we can provide style and durability and our manufacturers are responding.

Our customers are furnishing lobbies, hotel rooms, break rooms, and a variety of lounges in corporate spaces. They are looking for a “hospitality/residential” look with the added advantage of durability that commercial furniture provides.

The industry is calling this style resi-mercial, which means creating homelike environments – where we truly enjoy spending time.

Corporate environments continue to work towards bringing employees back to the office in order to build teamwork and team culture, and the current strategy is to create home-like settings to support that. Those settings also require a sensitivity to lighting and finishes, but the tactile experience of furniture is very important.

So, resi-mercial today borrows from the current residential trends that include a combination of modern, Scandinavian, mid-century modern, mission style, Art Deco, Victorian, contemporary, and industrial, just to name a few. These popular furniture styles are those that people have used and loved long after they were first created.

National Nail “N” Bench

by Rayanne Rzepka | Oct 26, 2022 | Branding, Workplace Design

One of r.o.i. Design’s current interior design projects is the expansion and remodel of the Corporate Offices for National Nail in Grand Rapids. Construction on this job is near completion. We have just completed the installation of two custom “N” benches displayed in their main lobby.

National Nail asked us to create a statement piece using their newly rebranded logo, which features an uppercase “N” composed of positive and negative space. Their main lobby has a seating area furnished with new furniture from r.o.i. Design. We created a bench to be a part of the seating arrangement with a back using the “N” shape.

The negative spaces of the “N” are three large “shadow boxes” filled with National Nail’s various fasteners they produce and distribute. Another material featured throughout the remodel is OSB sheathing. We used this as the backer and positive space of the “N”.

Bluewater Studios were the fabricators and installers of this custom statement piece. We have trusted their expertise and attention to detail on several past projects. This one is no exception as we feel it turned out amazing.

Stay tuned for more photos and information about the rest of the National Nail project in the coming months!

Click on thumbnails below to view larger images.

Wolverine Dermatology Creates State of the Art Break Room

by Rayanne Rzepka | Jul 27, 2022 | Branding, Interior Design, Medical Design, Workplace Design

r.o.i. Design has enjoyed our relationship with Dr. Ryan Freeland over the last five years as he developed his dermatology practice housed in their incredible building at 1673 Gezon Parkway. His commitment to veterans is evident from his reserved parking spaces, his military holiday celebrations, and his team’s military-patterned scrubs.

We worked on the initial concept with Jon Blair of R2 Design Group and First Companies, then the Phase 2 expansion, and most recently, the Phase 3 expansion that created more clinical, patient, and employee spaces to accommodate their growth.

While Phase 3 added so many needed spaces and followed the brand and direction that makes Wolverine Dermatology so great, the star of the remodel was the new military-themed café break room.

This new break room is large, with seating for 50 people, including bar seating for 16, lounge and dining seating for 34, and access to an exterior patio with outdoor seating for 20. This cafe features some amazing details, including oversized copper pendant lights, yellow banquette seating, extensive use of reclaimed wood at the bar, and a soon-to-be-added actual propeller from a vintage military aircraft.

But most impressive is the display wall that features a flag that Dr. Ryan flew home from his tour in Afghanistan and the oversized custom ribbons that describe the special honors earned by so many.

We salute Dr. Ryan Freeland and his commitment to honoring those who served in our country’s armed forces.

Evolution Wealth Strategies Opens New Office

by Ryan | Sep 16, 2020 | Branding, Design News, Interior Design, Project Management, Workplace Design

Our long-time friend at BluHouse Properties, Duke Gray, introduced us to Ryan Bassett, President and Wealth Advisor for Evolution Wealth Strategies, who sought to upgrade his newly leased space.

Ryan asked r.o.i. Design to assist in designing the space so that it represented the Evolution Wealth brand and gave customers an experience that delighted them. This redesign included removing walls to achieve a sense of openness while maintaining privacy where necessary.

Inspired by the fresh feel of the company’s logo, we created a setting that includes a neutral color palette with wood features and touches of the corporate colors. Eliminating the dated oak trim throughout the space brought the office into this decade in look and feel.

r.o.i. Design assisted Ryan in selecting furnishings and accessories. Thanks to Design Lead Marianne Martz, the project was managed to the end in spite of the challenges presented by COVID-19.

Click on thumbnails to view larger images.

Burco, Inc. Updates Their Walker Offices

by Ryan | Apr 8, 2020 | Branding, Design News, Graphic Design, Interior Design, Workplace Design

We met Mike and Lisa Mervenne through an introduction by West Michigan Office Interiors. They are the owners of Burco, Inc., an amazing company that supplies automotive mirrors for new and after-market. This multi-generation business is an entrepreneurial inspiration. It’s reflective of the business creativity in West Michigan, but more specifically of their corporation.

Our year-long relationship of designing and budgeting resulted in a great remodel thanks to Erhardt Construction and Joe Kuhn. The project was completed early this year.

The remodel included more open office areas, an expanded break room, more efficient office layouts, and branded décor. Building on their amazing brand, r.o.i. Design developed an interior design scheme that reflects their brand colors, culture, and needs.

In addition to interior design, we were able to provide graphic design for custom branded décor, as well as providing new furnishings for their break room.