West Michigan Pediatric Dentistry provides specialized dentistry for infants, children, and adolescents, including those with special needs. As their practice grew, so did the need for a new dental office. Currently located in Holland, MI, at 844 Washington Avenue, their new location is being built on 16th Street near Lighthouse Insurance. r.o.i Design was brought on to design the interiors of the new building, along with the project’s architects, Dixon Architecture.
At the beginning of the design process, the suggestion was made to also look at redesigning the practice’s logo. We offered our graphic design services, and West Michigan Pediatric Dentistry asked us to create some concepts.
Through the graphic design process, we supplied them with a few ideas that they narrowed down for further development. One of the featured elements of the new office design is a scale model train and track which winds throughout the waiting area, hallway and open operatory spaces. They decided that it would be fun to incorporate a train into the logo. We went back and forth a few times with ideas and finally landed on a simple, but fun, circular logomark with the train motif.
The construction of the new office will be wrapping up soon, and we are excited to see how the whole space comes together. Be sure to look for a post with photos of the space in the near future!