by Ryan | Apr 26, 2017 | Branding, Design News, Interior Design
We pride ourselves on being a commercial interior design group that has experience in a variety of environments. In the last few years our work has created office environments (from manufacturers to a variety of service providers), retail environments (from stores to neighborhood dental/orthodontic practices), schools (charter schools and higher education spaces), hospitality and multi-family spaces (hotels and apartments), and religious spaces (worship and educational related).
Campus View Apartments, Clubhouse – Allendale, MI
While there is variety in the types of spaces, our customers have some key attributes in common:
- They have a budget
- They have a company story, a brand. Sometimes it is more developed than others.
- They want their space to appeal and attract customers as well as please current and future employees.
River House Condo – Grand Rapids, MI
Our design process, early in concept design, includes budget development. Our experience working with contractors and owners has given us perspective and knowledge that can identify budget issues early on, before all the design fees are spent.
Concept and developed design needs to reflect who the company is. We interview our clients, we listen as well as we can, and then summarize back to our customers what we heard.
Wolverine Power Cooperative, Conference Room – Cadillac, MI
Everyone wants their space to be beautiful. But even more importantly, it needs to attract the target customer and maintain and inspire the ideal customer. This is a focused aesthetic, delivered with restraint.
For more information, see our current company brochure:
by Ryan | Apr 24, 2017 | Branding, Design News, Designing for Kids, Medical Design
So much more than runny noses, vaccinations, bumps and scrapes, a pediatric practice is a sophisticated business that manages the physical, behavioral and mental health issues for newborns through teenagers. There are lots of challenges, so the office design needs to create an environment that offers some efficiency and some fun.
r.o.i. Design learned so much working with ABC Pediatrics as we helped them with the interior design of their new offices in Wyoming, MI. We learned how they wanted to engage families with their interiors, but not be just “kid-like”. They wanted their space to look professional and simple, but very welcoming and comfortable. They needed it to be user friendly for staff and family which meant maintainable surfaces and easily identifiable areas. And there was a budget.
ABC Pediatrics Lobby
Starting with a color scheme that they currently use in their Walker location, r.o.i. Design “upped the ante” by intensifying some of the colors, adding pattern and interest, in thoughtful ways. Some of our favorite elements are the carpet accents, the color accents, the decorative lighting and the lobby furniture. Wall art will soon be added to the interior and we like those selections as well.
Interior corridor at ABC Pediatrics.
ABC Pediatrics also asked us to create a new logo for their practice. They wanted a logo that was as updated as their offices were, but more importantly, a representation of their brand. Interviewing them about how they viewed their distinctive difference, we came away with “Caring”, “Diverse” (ages and specialties), and “Child Centered”. They were very pleased with their new business logo designed by Ryan Bright, Creative Executive at r.o.i. Design.
ABC Pediatrics’ new logo.
More about designing for kids
r.o.i. Design has designed for younger audiences before so we had some clues on how this audience reacts to spaces. We know they see color differently than adults and appreciate any tactile detail. For more on our recent work for younger people please visit our page on Black River Schools and Northern Michigan Pediatric Dentistry.
More about ABC Pediatrics
Having outgrown their offices in Grandville, ABC decided to build a building that would be large enough to accommodate their expected growth of families from the south west side of Grand Rapids. Architect-at-Large created the footprint, and Pinnacle Construction was engaged to build the building, and when ABC inquired about interior design, Pinnacle recommended us for the assignment.
Learn more about ABC Pediatrics:
